Under new leadership, the company sought to redefine its market presence with a fresh identity that better captured its unique value proposition: fostering authentic, tangible connections between consumers and brands, beyond the fleeting impression.

Anchored in the vision of being a “human connections compay,” the new identity introduced an “experiential media paradigm” that prioritized meaningful interactions over sheer scale, evolving how brands quanity connection with their target audiences.

Role: Creative Direction, Logo, Branding, Design