Despite consistently ranking among the Top 5 travel sites on Comscore, Only In Your State faced low recognition among consumers and advertisers. Its outdated identity, website, and user experience further limited its impact.

New brand identity and site were born with the goal to solidify Only In Your State’s position as the leading resource for localized travel by building a strong consumer brand—deepening advertiser partnerships to drive revenue growth.

Role: Creative Direction + Strategy, Branding, Art Direction